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Data Dive: 2022 in review
In 12 infographics, we look back at some key Ipsos Global Advisor polls from the rocky year that was.
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Strong majority (77%) of Americans plan on modifying their holiday spending this year due to inflation
44% plan to modify or push back major purchases this year
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Eight in ten small businesses say this holiday season is important for their bottom line
The Ipsos/MetLife/U.S. Chamber of Commerce Small Business Index shows wave-over-wave stability
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What Just Happened? America's Public Response to 2022
Ipsos unpacks the biggest stories of the year to look ahead and see where the country may be headed in 2023.
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Voices of Ukraine: Documenting Life During Wartime
The fifth installment of Ipsos’ series illustrates the reality of life under blackout in Ukraine today. For this series, we talked to ordinary Ukrainians from different parts of the country to learn about their daily challenges as they navigate life amidst a war.
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Post-election, many Americans are surprised by the outcome but trust the results
Post-election FiveThirtyEight/Ipsos poll finds that Republicans are behind Trump and DeSantis for 2024 nominee, while Democrats are fractured.
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Climate change: a growing skepticism
Purchasing power is now the key priority on a global level. Despite the importance they attribute to the climate and extreme weather events, people are less inclined to become involved and are more dubious as to the human origins of the phenomenon.
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Bikes, Trains & Automobiles… What is the new normal in consumer mobility?
Revisit our on demand webinar featuring new insights from our Mobility Navigator research, with a focus on shared mobility.
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DEI Leadership: Innovation, Inclusion & Insights
Revisit our recorded roundtable discussion about innovation, inclusion and insights in DEI leadership with some of the most talented experts in the industry.
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Navigating Consumer Uncertainty in Turbulent Financial Times
Research shows that consumers direct their spending in predictable ways that brands can leverage to drive relevance—nostalgia, variety seeking, brand “favorite” status, positioning as a necessity, etc.