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Can Award Winning Ads be Effective?
We know that creative quality is a big driver of advertising effectiveness. Here’s how brands can turn their award-winning creative into commercial success.
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Decision Makers or Decision Breakers?
Read more about why B2B research fraud can cost you millions and how to prevent it.
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About eight in ten parents with children under 18 on 'traditional' social media apps worry about their children using video/image-sharing apps
New Aura/Ipsos poll finds that two in three parents with children on social media say their child has experienced a negative effect of social media.
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Conversations with AI Part II: Unveiling AI quality in qualitative workstreams
In this white paper we discuss recent research-on-research to explore using generative AI within qualitative research.
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Google / Ipsos : Apps for Business Growth: How to Drive Profitability and Loyalty This Holiday Season and Beyond
Most retailers (78%) retailers surveyed agree that paid promotion methods reap benefits that organic methods alone cannot achieve.
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Want to understand Early Adopters of Generative AI?
There are six kinds of generative artificial intelligence users in America, and here’s how to design and market products with these user segments in mind.
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Many insured Americans feel insurance falls short of providing affordable access
The Patient Experience Survey from PhRMA/Ipsos finds many insured Americans are worried about insurance-related barriers and out-of-pocket costs for their medications
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One in five don’t think they will be able to retire
New Axios/Ipsos polling on retirement finds that many retired Americans enjoy their retirement
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Many women report not feeling comfortable discussing menopause at work
New Bank of America poll with data collection by Ipsos finds menopause is largely viewed as a life stage rather than medical issue
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Half of the public across 29 countries think their country is in recession
A latest wave of the Ipsos Global Inflation Monitor finds in 26 of 29 countries more people think their country is in recession than think it is not. Almost two-thirds expect inflation will continue to rise over the next year, while one-third expect their disposable income to fall.