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Reimagining the Brand Planning Process in Healthcare
We offer tips for how to make annual brand planning both efficient and effective for your brand team.
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Attitudes to COVID-19 vaccines
The rollout of COVID-19 vaccines will be the largest, fastest and most challenging vaccination program in history. Some challenges we will anticipate; some we won’t.
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Misinformation around U.S. Capitol unrest, election spreading among Americans
Latest Ipsos poll shows Capitol rioters viewed as “criminals,” “right-wing terrorists,” but views divided sharply along partisan lines
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Conservative media consumers run the opinion gamut. How is conservative media responding?
Fox viewers believe QAnon conspiracy theories and the fact that Joe Biden legitimately won the election in equal parts.
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We can’t fix democracy if we can’t even agree what’s broken
American democracy is on life support. And the increasingly alternate realities occupied by some citizens is the central malady suffered by the body politic.
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Majority say credit card rewards are very important, and drive their card usage
New GigaPoints/Ipsos poll finds that credit card rewards/points play a major role in deciding to go with a particular credit card company for many Americans
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How public belief in COVID conspiracy theories and misinformation evolved in 2020
Many still believe that the coronavirus was developed in a laboratory in China.
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More than 1 in 3 Americans believe a ‘deep state’ is working to undermine Trump
NPR/Ipsos poll finds widespread concerns about the spread of false information, despite some believing in COVID-19 and QAnon-related conspiracies
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Trust in American institutions took a hit in 2020. Will next year be more of the same?
It was the best of times; it was the worst of times for the public’s relationship to its government.
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Post-election, patterns of news consumption look different
FOX News viewership is down, “none” is up.