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Immersive Research – Ethnography, Immersions and Empathy
An unfiltered reality of people and their culture communicated through film.
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IA NEXT 2019
Join Ipsos for a unique, original, authentic and hyper-curated conference dedicated to intelligence.
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Americans have found a refuge from partisan politics: holiday movies
It seems you can’t avoid getting mired in a political debate anymore. But Americans have found the perfect escape.
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EPIC2018
Ipsos is delighted to be a Gold sponsor of this EPIC conference, America’s premier gathering on ethnography in business.
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Children First. Lessons from Pediatric Research
Meet Eduard, Lucie and Martina, ages 9, 7 and 10. In an industry moving towards patient-centricity, patient research strives for greater understanding of end users — including children.
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Ethnography: an Unfiltered View of Reality
Learn more about why ethnographic research is ideal for exploring cultural practices, rituals, consumer behavior, routines and social norms.
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[WEBINAR] Seeing Through New Eyes
When it comes to understanding people today, surface level discussions often fail to uncover the real truth. So when we set out to reveal the reality of middle class American families, we went deep — sending in experts from Ipsos’ Ethnography Center of Excellence (ECE) to immerse themselves with families, and tapping into the Ipsos Behavioral Science Center to interpret findings.
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Getting Up Close & Personal
During this on demand webinar we illustrate how immersions, which leverage behavioral science and ethnographic principles, offer a glimpse into consumers’ real life.
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Ipsos UU Announces Two Senior Leadership Appointments in the U.S.
Heather Carruthers takes the role of President and Rob Hernandez is Appointed as Senior Vice President
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Gaming X,Y,Z Syndicated Study 2018
Insights on the Future of Gaming, Technology Use, Social Media, and Everything Lottery & Gambling Related Among Three Critical Demographic Groups