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The Rising Tide of Private Labels: How name brands can stay afloat
By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.
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[WEBINAR] Beyond Reality: Revolutionizing Product Testing with Synthetic Data
Join us for a revealing webinar exploring how our cutting-edge technology is transforming product testing, delivering faster results, cost savings, and deeper consumer insights.
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More small businesses cite revenue as a concern
The quarterly Ipsos/MetLife/U.S. Chamber of Commerce Small Business Index in Q1 2025 is down from Q4 2024
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Global attitudes to happiness and quality of life
The Ipsos Happiness Index finds people are happiest in India and the Netherlands. The U.S. ranks lower than the global average at 68%.
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Generational Marketing: Breaking free from stereotypes
Read how marketers can break out of the constraints of narrow generational definitions and stereotypes to build stronger brand connections with the consumers that matter most.
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THE QUIRK’S EVENT: Chicago
The Quirk's Event is a valuable collection of sessions and networking opportunities with leaders in the insights field. They are designed to be affordable and convenient, with in-person and virtual options and multiple dates and locations, including Los Angeles (February) and New York (July).
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Progress and Polarization: Global Attitudes Toward Gender Equality in 2025
Ipsos' International Women's Day Survey Reveals Mixed Views on Gender Equality Advancements and Societal Tensions.
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Only half of men think feminism benefits both sexes
Most women (66%) think feminism benefits both sexes, but only half of all men agree, and only half of people under age 34, according to the Ipsos Consumer Tracker
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Health & Lifestyle
Uncover cutting-edge developments in wellness, aging and personal care. This section delves into evolving concepts of health, beauty, parenting, identity, relationships and the changing dynamics of modern lifestyles across generations.
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Ipsos announces winners of 2025 Ipsos-CARD Dissertation Proposal Award
Winners to present research in webinar on March 11