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Most Americans do not oppose corporate support of LGBTQ Pride
More than two in five Americans say corporations showing public support of the LGBTQ community is having a positive impact on the acceptance of LGBTQ people.
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The 3 E’s of Excellence: Ipsos Brand and CX Success
When properly orchestrated, it yields more effective Return on Advertising Spend, higher conversion, more repeat/frequency, greater retention, more advocacy, and increased share of wallet.
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Why payment card surcharges don’t add up for merchants
While customers are willing to accept the increased cost of goods sold due to inflation, they are unwilling to accept having credit and debit surcharge fees passed onto them.
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What the Future: Gender
Revisit our on demand webinar discussion about the future of gender and what it means for brands, businesses, and all of us as individuals.
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[WEBINAR] Storytelling Best Practices to Drive Brand Success
Interested in learning more about how Storytelling in research can help you drive brand success?
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Americans are noticing shrinkflation, and they’re not happy
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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[WEBINAR] From Purpose to Profit: Understanding the Economics of ESG
Ipsos has developed an innovative framework for assessing the efficacy and profitability of ESG initiatives.
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How to promote equity and inclusion in the creator economy
With the increasing importance of authentic representation and inclusivity, it is crucial to examine how online creators and audiences identify with the world around them.
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How research can help understand and close the gap in inequality
Read more about the challenges posed by inequality, its various dimensions and insights for proactive efforts to address it head-on.
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2023 Effie US Trends Report: Lessons Learned From Award-Winning Ads
Ipsos contributes to advertising guidelines and practical examples of effective marketing best practices that can be applied to your marketing programs.