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Americans plan to keep their new pandemic entertainment habits and streaming subscriptions
Ipsos finds the future of media is pervasive and we’re not going back
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Greater proportion of Americans say mental health and social life have worsened vs. gotten better compared to before the pandemic
New Parade Media/Cleveland Clinic/Ipsos poll finds despite this, most Americans are optimistic about the future
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Car Wars: When Will Autonomous Win the Race?
Which new vehicle offers – autonomous, driver assistance, connectivity – will be in demand vs. remaining more “nice to have” among today’s automotive consumers?
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As the country opens up, families are doing better
Ahead of Mother’s Day, it’s clear the toll the pandemic has had on families, particularly mothers, and how that’s making all eager (but cautious) to leave the home this summer.
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Ready or Not, Brands Must Adjust to a Hybrid World
Flexibility: see how Americans are thriving and why they expect more of it post-pandemic.
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Half of Americans have tried a new way to buy since the pandemic began
First-time use of services like grocery delivery, alcohol delivery and pre-ordered home goods have surged since Ipsos asked consumers at the pandemic’s start – especially among parents.
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How Car Advertisers Can Prepare for Electric Vehicle Fever
Update messaging. Stress substantial driving range. And boost emotional engagement.
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Yang holds a small lead in NYC mayoral primary, far from taking a majority
Spectrum News NY1/Ipsos poll shows voters unfamiliar with candidates, ranked-choice voting procedure
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How to be ready for the Big Reset in travel
While 2020 was very much a year of survival, there are several things travel- and hospitality-focused companies can do to attract and retain customers for a more successful future.
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How to get business travelers back on the road
There are two sides to the business travel incentive coin: incentives and rewards.