Search
-
Many report economic anxiety and spending shifts during election season
In an election this close, there’s bound to be a lot of anxiety. The latest round of the Ipsos Consumer Tracker looks at how that's impacting Americans' spending.
-
One in ten think the Supreme Court will decide the presidential election
In 2000 the presidential election was ultimately decided, in effect, by the Supreme Court in its Bush v. Gore decision. One in ten Americans thinks that’s how this election will wind, up, too, according to the Ipsos Consumer Tracker.
-
The shifting political landscape of what we trust
Who (and what) Americans trust is split along political lines, according to the Ipsos Consumer Tracker: While large majorities tend to believe eyewitness accounts, Republicans are now more likely to believe eyewitnesses than Democrats.
-
People with higher incomes have more expectation of generational wealth
We keep hearing that this will be the largest transfer of wealth in human history — but what do Americans say about inheritances? The latest wave of the Ipsos Consumer Tracker investigates.
-
Fewer think AI is coming for white collar jobs
There is is a big jump in people thinking that white collar, blue collar, and their own job prospects will get better thanks to AI, according to the latest round of the Ipsos Consumer Tracker.
-
Generative AI has entered the chat
How the rise of generative AI is changing customer experience, and what businesses need to know about balancing power and trust.
-
What the Future: News
Revisit our foresight webinar exploring new avoidance, generational gaps in new consumption, fears about misinformation, and more.
-
Ipsos Update - October 2024
Trends, News, Ageing … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
-
How ads went for gold at the 2024 Summer Games
How effective were this year’s Summer Games ads? Using Creative|Spark AI, Ipsos’ AI-powered ad assessment tool, we tested 31 ads across multiple different categories. Here’s what we learned.