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How professions can regain public trust
Ipsos Public Affairs’ Chris Jackson considers how leaders can leverage research, technology, and stakeholder engagement to address the growing crisis of trust in key professions.
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Americans are bracing for tariffs. Here’s what businesses need to know.
Trump has pitched tariffs to the nation as a means to protect jobs and boost domestic manufacturing — but most Americans think they'll raise the cost of the goods they buy, according to the Ipsos Consumer Tracker. Here's what that means for businesses.
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[WEBINAR] Ask Us Anything: What the new Trump administration means for business
As the Trump administration begins with its first flurry of executive orders, Ipsos is looking at policy goals, how they fit into broader trends, where the public stands on the issues and the impacts for business and government leaders in the U.S.
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How Trump reshapes the world for brands
Nine global trends explain the ways the new administration will affect the way you do business
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Personalization: Putting the ‘i’ in shopping
While tailoring via algorithms and AI can improve effectiveness, great creative still wins out.
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Latest U.S. opinion polls archive
What are the data and trends shaping America today? Explore our latest opinion polls to learn more.
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37 questions for 2025 and beyond
As the biggest election year in human history draws to a close, the Ipsos Consumer Tracker looks at the issues that will shape the U.S. under Trump's second term.
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Customer Perspective: An Ipsos Podcast
An Ipsos podcast series exploring best practices in customer experience strategies, mystery shopping and channel performance.
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Ipsos Predictions Survey 2025: Positivity about how this year has gone highest since before the pandemic
The Ipsos Predictions Survey 2025 is a 33-country study which looks at people’s expectations and predictions for the year ahead.