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Eight in ten Americans plan to celebrate Mother’s Day
A plurality report seeing their parental figures less often during the COVID-19 pandemic
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While Still High, Mask Use Among Americans Continues to Decline
Plurality of Americans in favor of new CDC mask guidance
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[WEBINAR] Gen Z: COVID, Post-pandemic Outlook & More
Join us as we discuss the uniquely devastating impact of the pandemic on this generation, and why brands can’t “skip” COVID.
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Biden’s First 100 Days
We explore how the first 100 days of Biden’s Presidency has reshaped America.
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How Car Advertisers Can Prepare for Electric Vehicle Fever
Update messaging. Stress substantial driving range. And boost emotional engagement.
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Most in the U.S. and globally are yet to be convinced their government has a clear plan to tackle climate change
Global Advisor Earth Day 2021 survey: Americans widely agree individuals must act to combat climate change, but show limited willingness to adopt more sustainable consumer behaviors
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A majority supports President Biden’s plan to withdraw all U.S. troops from Afghanistan by September 11
Fewer Americans agree that the U.S. should bring home all of its troops compared to 2012
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Two in three Americans say federal government should legalize cannabis for at least medicinal use
Half believe a cannabis tax will improve neighborhoods
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What’s Next – Financial Services Post Pandemic Implications
COVID has increased inequality and consumers expect financial services to address it. We have a few tips.
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Ipsos Update – April 2021
Our monthly round-up of research and analysis from Ipsos teams around the world covers a range of topics from gender equality and parenting to retail trends and how advertising becomes famous.