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Navigating Consumer Uncertainty in Turbulent Financial Times
Research shows that consumers direct their spending in predictable ways that brands can leverage to drive relevance—nostalgia, variety seeking, brand “favorite” status, positioning as a necessity, etc.
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Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate
New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.
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A Toast to the Holidays: Wine + Spirits Consumption Among Affluent
Revisit our on demand webinar exploring the immense importance of Affluent Americans to alcoholic beverage marketers and the industries that support them.
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Ipsos Update – December 2022
Inflation, environmental sustainability, the future of mobility… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
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Creative Corner powered by Ipsos
Ipsos experts discuss how to unleash creativity and create strong ads that will leave a lasting impression and generate positive business outcomes.
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Got30: An Ipsos vodcast
Got30 is a brief, to the point, vodcast series answering some of the questions we get asked about Customer Experience and Channel Performance. Listen in!
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How Americans are grappling with higher prices this Thanksgiving
Below in five charts we unpack where and how inflation is hurting Americans and what people are doing to skirt around it this holiday season.
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Why new electric vehicle tax credits could confuse and divide consumers
Auto dealers face a complicated task – and partisan divide – in explaining new electric vehicle incentives from the Inflation Reduction Act. Here’s how they can address the challenge.
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Design Thinking for Immersive Experiences
Listen in as we discuss key UX-design principles for immersive, Web3 experiences to support designers and technologists as they create solutions for new platforms and leverage this emerging technology.