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More than four in five physicians/pharmacists believe that longer prescriptions could increase patient adherence and improve chronic condition management
New RO Pharmacy/Ipsos poll finds that most physicians would write longer prescriptions if they could
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The State of Reputation: Today’s Context; Tomorrow’s Expectations
Hear corporate reputation research insights exploring the impacts of COVID, Diversity and Inclusion, ESG, Internal Communications, Supply Chain issues, and more.
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Over two in five Americans are planning to use holiday cards to connect with loved ones this holiday season
A new Ipsos poll on behalf of Shutterfly finds that a majority of Americans are interested in receiving traditional holiday cards
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Waste
Each American produces nearly a ton of waste per year. Ipsos research finds that consumers want to waste less and want brands to help them. Read how consumers want brands to innovate and lead to a more sustainable tomorrow.
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Democracy
This issue is about one main division: party identification, that is, whether we lean red or blue. We navigate this complex political atmosphere, share insights on the future of democracy and what citizens and companies can do to keep it together.
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Housing
While the patterns of how and where we live have barely changed, Americans have new expectations for home. Read whether and how these shifts will stick, with Ipsos research to guide brands and retailers to help people get more out their homes.
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Buying
The future of buying will be more digital, including in social platforms and the metaverse, even as people look forward to returning to stores. Here’s what they’ll expect from retailers to make shopping and paying more enjoyable, efficient and easy.
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Vacation
What happens to the future of vacations if business travel shrinks for the long term? We play out how the changing dynamics of business travel, hotel stays, the points economy, and virtual technologies will shape our future getaways.
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Commuting
How workers commute in the future depends on how and when American workplaces reopen. Ipsos research points to two patterns likely to emerge: more traffic and an upheaval in our routines. What will hybrid work mean for our future commuting life?
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Entertainment
Entertainment in the future is likely to be digital and increasingly virtual as multiple screens mediate nearly all aspects of our lives. Ipsos envisions what this new reality will mean for creators, platforms, companies, brands and even our cars to engage audiences where they’re headed next.