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Why money is still core to the American Dream
Financial Health Network CEO Jennifer Tescher explores Americans’ shifting financial goals and how financial services companies and brands can help people achieve their evolving Dream.
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How a 230-year-old iconic brand navigates shifting American values
John Alvarado, U.S. chief brands officer for Suntory Global Spirits, explains how iconically American brands like Jim Beam can align with consumers to navigate social and political change.
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Artificial Intelligence: Key insights, data and tables
Here’s what business leaders and policymakers need to know about AI and its uses in entertainment, healthcare, politics and more
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Retail, food, and beverage: Essential data and insights
From subscription services and e-commerce to tariffs and boycotts, the ways we shop and spend are in flux. Here’s Ipsos’ top data and analysis on what you need to know.
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The economy: Key insights, data and solutions on inflation, recession, consumer confidence and more
Here’s Ipsos' latest and greatest data on the economy for business leaders, policymakers and insights professionals
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CX Global Insights 2025: Unlocking the Future of Customer Experience
70% of customers choose brands based on the expectation of a good experience. Are you delivering on that promise?
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How fandom shapes future brand success
Fans and fan communities are powerful cultural forces, creating a host of new questions and opportunities for businesses. What the Future: Fandom shares how followers and fan experiences will influence brands’ current — and potential — customers.
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How sponsorships help brands tap into new audiences for the long game
With Americans naming cost as the #1 barrier to fandom, strategic sponsorships can create unique fan experiences and unlock access for wider audiences, says Molson Coors’ Ann Legan.
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Why value proposition testing can spark fan loyalty
If they want fans of their own, brands need to start with their value proposition, says Ipsos’ Aron Galonsky. Here’s how testing and refining your core message can unlock lasting customer loyalty.
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The Rising Tide of Private Labels: How name brands can stay afloat
By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.