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How COVID-19 has brought behaviour change thinking into focus
Understanding what shapes behaviour has been integral for brands and governments during the crisis.
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Clean, green and affordable: Striking a balance between sustainability, hygiene and value in packaging
In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.
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„Die Krise versetzt uns einen Stupser“ - Martin Hellich im Gespräch mit planung&analyse
planung&analyse hat einige wichtige Player gefragt, wie sie sich ein New Normal in der Corona-Krise für die Mafo-Branche vorstellen. Martin Hellich, CEO von Ipsos in Deutschland, sieht eine Verschiebung der Preis-Leistungsverhältnisse von verschiedenen Forschungsansätzen.
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She Speaks: Ten things you need to know about women in MENA
Ipsos has conducted a new syndicated multi-country survey seeking to understand the attitudes, aspirations, lifestyles and interests of women in the Middle East and North Africa (MENA).
For the She Speaks survey, 13,500 women were surveyed face-to-face across nine countries – Saudi Arabia, Kuwait, the United Arab Emirates, Iran, Morocco, Egypt, Iraq, Jordan and Lebanon – to understand their attitudes, aspirations, lifestyles and behaviours. To add further depth to the analysis, 92 focus groups and 120 interviews (face-to-face and using mobile apps) were also carried out across the countries.