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Ipsos Update – December 2021
This month’s edition features stories on how global values are shifting, international threats and responses, the COP26 climate change conference, today’s retail environment, and perspectives on women’s experiences.
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Isn’t it time for DTC brands to change gears?
“DTC” companies make, sell and ship products directly to consumers. In bypassing the middleman, they own the customer relationship
from A to Z. -
Should Brands try to Change the World?
It is the job of advertising to elicit a reaction from consumers. It is the job of advertisers to
plot the course on how to do this. Recently Gillette, a P&G brand, has chosen to use its
significant reach to address an issue that has been increasingly top of mind for many over
the last decade. With the release of a short film titled ‘We Believe: The Best Men Can Be,’
the brand took a firm stance on the need for an evolution from ‘boys will be boys’ to a
more positive definition of masculinity. One thing is clear—this choice has certainly elicited
a reaction! -
Ipsos Update - March 2018
Welcome to the March edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.