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Warum barrierefreie UX wichtig ist
Tipps für die Bereitstellung einer großartigen Benutzererfahrung.
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When Difference doesn’t mean Different: Understanding cultural bias in global CX programmes
Ipsos’ Customer Experience team examines the approaches organisations can take to continue to benefit from global studies and gather reliable, efficient and effective results in the face of cultural response bias.
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Mystery Calling - Dialling up your contact centre performance
Driving a positive customer experience across all channels is critical to any organisation. In this new Ipsos Views paper we discuss how, despite the growing use of new digital technologies, the telephone experience can still be a make-or-break moment for many customers. For most large, multichannel organisations, the contact centre remains key to ensuring that customers receive a great experience, as consistently and efficiently as possible.
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When Difference Doesn’t Mean Different: Understanding Cultural Bias
Running global Customer Experience studies provides both better value for money than individual country studies and a degree of standardisation across markets. However, their validity remains at risk from an age-old research problem: cultural bias.
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Device Agnostic: Why You Need to Transform Now
Device agnostic is no longer the future of online research. It’s happening now.