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Web-Seminar: How to win consumers over through health benefits in the yogurt category
Today it is challenging to understand consumer behaviors and drivers when it comes to their buying habits and needs. That is why DuPont Nutrition & Biosciences partnered with IPSOS to conduct qualitative consumer research to understand better the consumer drivers for choosing yogurts with additional health benefits, the ingredients that relate to these health benefits and how consumers relate to them. In this web seminar we will take you through some of the results of this study and introduce you to some new concepts and ideas to be able to answer the consumer demand for additional health benefits in yogurts.
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Signals #7: Understanding the coronavirus crisis
This seventh edition of our Signals digest brings together Ipsos’ latest research on coronavirus from our teams around the world.
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Signals #6: Understanding the Coronavirus Crisis
Our sixth edition of Signals presents new research from our teams around the world, drawing on our global polling, expert analysis and studies carried out by our teams in different countries. The aim is to keep all of us in touch with the latest information as the impacts of the crisis continue to unfold.
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Web-Seminar: Auto Purchase & Usage Behaviours. The Impact of COVID-19
Buying a vehicle is a highly considered decision. In this period of COVID-19 stay-at-home mandates, personal driving is way down and vehicle sales is virtually at a halt in many markets across the world. The restrictions are or will be lifted slowly and car manufacturers need to better understand what the “new normal” of automotive use and ownership will be.
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Signals #4: Understanding the coronavirus crisis
This fourth edition sees us bring together our latest research on coronavirus and draws on our surveys, social media monitoring and the analysis of our teams around the world.
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Research during Coronavirus for services, durables and technology
Innovating in Challenging Times – Issue 2
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Global consumer confidence at its lowest in years
Consumer sentiment has declined sharply in almost every country.