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  • Innovationskraft treibt den Markeneinfluss

    Erfolgreiche Marken wissen, worauf es in einer schnelllebigen und gesättigten Welt ankommt: Es gilt, innovative Technologien zu entwickeln und Trends zu setzen, die den Markt prägen und Konsumenten langfristig binden.

  • Handelsmarken-Monitor 2017 - Spitzenqualität ist das A & O

    Der Lebensmittelmarkt ist hart umkämpft. Im Wettbewerb um preissensible Kunden setzen alle Händler - egal ob Vollsortimenter oder Discounter - auf günstige Eigenmarken. Doch billig allein reicht längst nicht mehr. Das Marktforschungsinstitut Ipsos hat in Kooperation mit der Lebensmittel Zeitung zum dritten Mal die Einstellungen der Verbraucher zu Handelsmarken analysiert.

  • Ipsos stellt neue Lösung für die Erfassung des Path-to-Purchase im Omnichannel-Umfeld vor

    Um die Strategie- und Ressourcenplanung im Bereich Shopper-Marketing zu unterstützen und Marken- oder Kategorie-Wachstum zu fördern, hat Ipsos LIFE Path entwickelt. Wachstum generieren Marken jedoch nur, wenn sie beim Kaufentscheidungsprozess zur rechten Zeit am richtigen Ort, mit der passenden Botschaft und einem geeigneten Angebot sind.

  • Lebensmittel aus dem Internet - noch Luft nach oben

    Ergebnisse einer Verbraucherumfrage

  • Ipsos Encyclopedia - Usage & Attitude Surveys (U&A)

    Definition: A usage and attitude (U&A) study involves research which aims to 'understand a market' and identify growth opportunities by answering questions on whom to target, with what and how. This fundamental type of study is useful for identifying the linkages among usage behaviours and opinions.

  • Ipsos Encyclopedia - System1/System2

    Definition: System 1 and System 2 refer to dual process theory (DPT) a class of general theories of higher cognitive processing such as reasoning. There have been 12 different theories of DPT over the past 40 or so years and the distinction between different types of thinking has been around for well over 150 years. DPT is structured around the idea of two 'systems' (1 and 2) and proposes that two forms of processing contribute to decision-making and observed behaviour:

  • Ipsos Encyclopedia - Sensory Evaluation

    Definition: In the market research world, the expression sensory testing is frequently misused to describe a product test where consumers are evaluating a product against sensory attributes. In other words a normal taste test, also called a product test. However in the scientific world, a sensory test is different from a consumer acceptance test. A better expression to use is Sensory Evaluation.

  • Ipsos Encyclopedia - Purchase Intentions

    Definition: Purchase intent is one of the most long-standing and widely used measures in marketing research. Its use spans different types of research (new product testing, product testing, package testing, copy testing, ad touchpoint effectiveness, innovation and brand positioning, and loyalty).

  • Ipsos Encyclopedia - Product Optimisation

    Definition: In a broad sense, 'product optimisation' is any kind of change that leads to increased consumer liking of a product. More specifically, product optimisation is a tool of Ipsos ProductQuest which has a precise definition.

  • Ipsos Encyclopedia - Pack Testing

    Definition: Pack testing involves evaluating packaging and can play a role from early stage development through to final validation. It's key that packaging is tested prior to any significant market activity given the risks associated with negative consumer reaction in particular.

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