The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
What are the data and trends shaping America today? Explore our latest opinion polls to learn more.
One in Ten Believe Mayan Prophecy is True (10%), Fear World Will End in 2012 (8%)
Understanding the U.S. Multicultural Marketplace
Thomas Gallagher Joins Ipsos Loyalty's Financial Services Team