The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
The July 4th weekend is here, and while Americans have mixed feeling about their country, they will be celebrating, COVID or not.
One thing is certain, those working from home want flexibility
Pride is higher amongst older Americans and Republicans
Majorities of citizens in nearly all 28 countries surveyed for the World Economic Forum are in favor of both measures
Few say they’re planning a bigger celebration now that they’re vaccinated, but a return to normal is still big for one of America’s top food and beverage holidays
As July 4th approaches, we look at how Americans see themselves and the legacy of immigration in the country.
This Facebook/Ipsos poll explored how SMBs use digital tools, social media and direct messaging platforms, with a focus on the Facebook apps.