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Political Perspectives: Interviews & News
On a regular basis, Ipsos experts are invited to share our research data and insights. Click here for the latest in media news articles and interviews.
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Decoding Misinformation: Why we fall for fake news
Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.
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Generational Marketing: Breaking free from stereotypes
Read how marketers can break out of the constraints of narrow generational definitions and stereotypes to build stronger brand connections with the consumers that matter most.
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How Trump reshapes the world for brands
Nine global trends explain the ways the new administration will affect the way you do business
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Personalization: Putting the ‘i’ in shopping
While tailoring via algorithms and AI can improve effectiveness, great creative still wins out.
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Improving access to healthcare by removing transportation barriers
Read how understanding the gaps and issues people face can give transportation planners, policymakers, and healthcare providers the data they need to tackle these problems in their communities.
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U.S. Biosimilars: Greater Access and New Commercial Models
Read more about the primary considerations that manufacturers – of both biosimilars and originator products – must factor into strategic plans going forward.
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How GLP-1s create opportunities for brands and retailers to address new self-care needs
CPG companies and retailers can act as trusted advisors and provide valuable advice and information, such as diet plans, exercise regimens, and ways to manage medication side effects. Here’s where to start.
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Decoding Gen Alpha Beauty: Unlocking the Tween Market
Revisit our recorded webinar exploring the fascinating world of tween beauty consumers, through the minds and voices of tweens and their parents, to better understand this growing trend.
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Ipsos Update – July 2024
AI, Refugees, Crime … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.