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Who young consumers trust to tell them the truth about brands
In this podcast, you’ll hear more about what young consumers and their parents think about business and sustainability issues, and how it affects their purchasing decisions.
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Black Friday: Still the superhero of the shopper’s year?
Black Friday: read more about the history of this prominent shopping event, and tips for how retailers can overcome today’s new challenges.
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Mall makeovers vs. online shopping: Will e-commerce support or replace brick and mortar?
More than half say it’s easier to buy goods and services online than a year ago.
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The Future of Beauty: Thriving Across the Consumer Decision Journey
View our on-demand webinar to hear highlights from exclusive research exploring the beauty buying behavior across the consumer decision journey.
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What the Marie Kondo movement says about eCommerce
Learn how retailers can improve how consumers decide which items to bring into their home (and how to return items that don’t spark joy), thereby solving a true consumer need and achieving a massive competitive edge.
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Maximizing your medtech launch plan
View our on demand webinar to hear Ipsos experts guide you through a journey to a compelling medtech launch plan…
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Why Window Shopping Now Takes Place on Mobile Phones
It's a thing, whether summer, winter, back-to-school, or holiday shopping.
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Five packaging design trends that make you want to buy
Growing up, most of us were taught that it’s what’s on the inside that counts; we shouldn’t judge someone buy their looks, or a book by its cover. But, for most of us, when it comes to the products we buy, packaging matters.
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Younger Americans interpret “natural” food labels differently
Whole30. Paleo. Clean eating. Americans are choosing diets that are as mindful about the wholesomeness of the foods as their number of calories.
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Does Byron Sharp’s Philosophy Work for Innovation?
Can marketers use Byron Sharp’s principles to help them launch successful innovations?