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The Rising Tide of Private Labels: How name brands can stay afloat
By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.
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What the Future: Creativity
The ever-accelerating pace of AI innovation is changing how businesses come up with ideas, and how they realize them. Listen in as we explore the future of creativity - from marketing and entertainment to education and economics.
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Could a summer of extreme weather affect EV acceptance?
Amid concerns over climate change and calls for more electric vehicles, Ipsos looks at where consumers stand on sustainability in the auto world.
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Ipsos Update – September 2023
Barbiecore, artificial intelligence, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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New American Dynasties: Inside the World of Affluent Asian Americans
Revisit our recorded webinar exploring the similarities and differences among Affluent Asian Americans and how marketers can best connect with them.
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Sustainability Advertising: How empathy and credibility can help you get it right
We go under the hood with seven in-market ads to help brands understand how to craft successful sustainability messaging with a blend of empathy and believability.
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Designing a 'Smarter' Mystery Shopping Program
Read on to discover how to design a “smarter” mystery shopping program that allows organizations to achieve an advantage over their competition.
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Bikes, Trains & Automobiles… What is the new normal in consumer mobility?
Revisit our on demand webinar featuring new insights from our Mobility Navigator research, with a focus on shared mobility.
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Got30: An Ipsos vodcast
Got30 is a brief, to the point, vodcast series answering some of the questions we get asked about Customer Experience and Channel Performance. Listen in!
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Five ways to defend the customer during economic uncertainty
Now more than ever CX owners need to articulate the value of CX investments and how improvements in CX KPIs translate to revenue. Here’s a guide.