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The Demographic Gaps of Media as a Stress Relief
To state the obvious, 2020 has been stressful. Let’s explore our use of media to cope with this year’s plethora of stresses.
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Affluent African American Consumers in Context
Ipsos shares data through a new lens, to illustrate how a pervasive climate of racism impacts the behavior of African Americans.
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Parenting & TV in the time of Covid: Kids & Family Fast Facts
Revisit our expert panel discussion around how parents are using entertainment content to get through the coronavirus crisis — and implications for media companies and how they can help.
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Does advertising have a responsibility to be inclusive?
Gender roles are a prominent part of advertising and communications.
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Affluent Millennial men and the grooming paradox
Michael Baer’s WTF Beauty article highlights the opportunities for marketers to ignite interest, education and spending by this significant segment. His favorite grooming product? Aquage hair paste.
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Affluent Millennial Men: The Grooming Paradox
Discover why the Affluent millennial man represents a rich opportunity—albeit fascinating challenge—for grooming brands.
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Six Key Affluent Traveler Types
Travel is evolving, becoming more and more experiential. But, there are a wide variety of the types of travel experiences people seek.
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The Affluent Experiential Traveler
View this on demand webinar to hear recent research exploring the unpacked potential of American Affluent travelers
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The Ipsos Affluent Intelligence 2018 Outlook: Affluents in the Age of Polarity
Affluent American Consumers Feel Good About Their Finances—and Conflicted About The Future Of America