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Cultural Intelligence: Key insights, data and solutions
Here’s a selection of Ipsos' latest and greatest insights and data on cultural intelligence and related issues for business leaders, policymakers, advertisers, and insights professionals.
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Gen Z: Key takeaways, data, and strategic insights
Here’s Ipsos' best and freshest data and actionable intelligence on Generation Z for business leaders, policymakers and insights professionals
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Getting value for their money is key for online shoppers
About 7 in 10 surveyed consumers believe price to be the most important factor when buying products online, and about half say having quality for a low price is a main selling point, according to an Ipsos survey commissioned by Temu.
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Most Americans want more government action on food safety, labeling
New Axios/Ipsos American Health Index finds areas of common ground on food labeling, politician health disclosures
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Ipsos Pride Survey 2025: Majority are for anti-discrimination protections, but support slips for several LGBT+ issues
A new Ipsos survey across 26 countries finds the proportion in favour of everything from trans athletes to Pride Month marketing is down since 2021.
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Healthcare portals are gaining traction, but barriers to adoption remain
More than four out of five American adults aged 18 and older (81%) indicate they use at least one healthcare portal, with nearly half (48%) using one once per month or more frequently.
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Americans believe sports teams and stadiums are positive for cities
New Ipsos poll also finds that a majority still believe sporting events are too expensive
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Muted support for recent immigration crackdowns
NPR/Ipsos poll shows a shift toward more restrictive immigration policy over time, but new proposals fail to receive majority support
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The keys to Trump’s second term
Below are five charts on the factors that will help and hurt Trump’s standing among the American public in his second and final term in office
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Ipsos Predictions Survey 2025: Positivity about how this year has gone highest since before the pandemic
The Ipsos Predictions Survey 2025 is a 33-country study which looks at people’s expectations and predictions for the year ahead.