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The Rise of the Conscious Shopper
Consumers are adopting a ‘need vs. want’ mentality. Here’s what brands need to know about how consumers are being impacted by current economic pressures.
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Most Americans support expanding Medicaid to cover all pregnancy care, including abortion
Most Americans disagree with decision to overturn Roe vs. Wade.
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[RECORDING] The War in Ukraine: Where the Public Stands
An Ipsos conference in partnership with the Institute for the Study of War on public opinion in Ukraine, the U.S., and across the world including a discussion with Her Excellency Oksana Markova, Ambassador of Ukraine to the United States.
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How Ukrainians perceive international support
Preview of findings of third Ukraine Resilience Monitor
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Envisioning the future of user experiences
Good UX practice can positively impact customer acquisition, retention, and engagement. Take a peek behind the curtain at the Ipsos approach to UX and how we ensure our clients deliver business results with great UX.
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Ipsos and HLTH Foundation Launch 'Techquity for Health' Coalition to Help Integrate Health Equity Standards into Healthcare Technology & Data Practices
Ipsos and the HLTH Foundation announce the formation of the Techquity for Health Coalition, with a mission to assimilate health equity considerations into healthcare technology innovation and data practices across the industry.
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We used ChatGPT to help us poll Americans about AI. Here’s what we found.
In less than five minutes of reading time, we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.
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What tech needs to do to keep its innovative reputation in tough times
People think tech is the most innovative industry. Here’s how they can keep that reputation in a down economy.
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Events
On January 24th, Ipsos held a conference in partnership with the Institute for the Study of War on public opinion and the war in Ukraine.
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Document issue bad for both Trump and Biden but American public views Trump as more serious concern
New ABC News/Ipsos poll finds public approval of Biden's job performance improving across range of issues