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Making the most of our regrets
What we can we learn from regrets? For the market researcher, regret is an important construct that can enhance our understanding of decision-making and consumer behavior.
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Third Wave of In-Store Health & Safety Audits Will Award Firms with Strong Performance
Launching March 2021, the 3rd Wave of the Consumer Health & Safety Index will provide a crucial tool for companies nearly a year into the coronavirus pandemic.
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Americans’ Trust in Doctors Offers Path Forward for an Effective Vaccine Rollout
Doctors emerged as some of the most trusted figures nationally from the pandemic. What are the implications for the healthcare industry at large?
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Reuters/Ipsos Core Political Survey: Presidential Approval Tracker (02/25/2021)
Over half of Americans continue to approve of the way Joe Biden is handling his job one month into his presidency.
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Beauty Buying Behavior: Decoded
Is retail therapy over? We share insights from the Beauty industry relevant for all marketers driving their omnichannel strategy.
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Post-Pandemic Qualitative Shift & Outlook
Revisit our recorded webinar to hear learnings from this big pivot and what it means for the future of qualitative research across business sectors and objectives.
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Gender identity and sexual orientation differences by generation
New Ipsos study finds that fewer younger Americans say they are only attracted to the opposite sex when compared to older cohorts
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Reuters/Ipsos Core Political Survey: Presidential Approval Tracker (02/18/2021)
56% of Americans approve of the way President Joe Biden is handling his job, according to the latest Reuters/Ipsos Core Political results.
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U.S. consumer sentiment gains strength
Jobs confidence increases as fewer doubt a prompt recovery once COVID-control restrictions are relaxed