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Channel Performance Management
Read more about three focus areas to consider when measuring and managing channel performance.
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Veterans Day observed by a majority of Americans
Strong majorities of Americans say the country should do more to support veterans
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Are We Ready to Share Again?
Revisit our recorded webinar to hear new research exploring current and potentially future shared mobility trends.
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Who is most informed about COVID?
This week we investigate vaccine and COVID knowledge, schools and the pandemic, climate change, the Build Back Better bill, personal finances and gun ownership.
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Global Trends 2021: Aftershocks and continuity
Seven in ten globally now say they tend to buy brands that reflect their personal values and that business leaders have a responsibility to speak out on social issues.
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Most Americans unfamiliar with newer terms used to describe some racial/ethnic groups
A new Ipsos poll, provided exclusively to the New York Times, examines the public's awareness of, and favorability toward changing vocabulary around race and society
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Americans not yet sold on Build Back Better
New ABC News-Ipsos poll finds Biden’s standing with the Americans public remains weakened
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For Mobile Wallets, Restaurant Frustrations are an Opportunity
Brands should emphasize convenience in industries that are seeing long wait times for customers, particularly at restaurants.
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How can financial providers assist in the big wealth transfer?
Americans age 70 and older have stockpiled more than $35 trillion, which will lead to an unprecedented transfer of wealth over the coming years.
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How can high-end brands redefine luxury shopping for the digital age?
Nearly a quarter of luxury shoppers prefer to shop online versus in-store, and nearly 4-in-10 prefer both online and in-store equally.