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Ipsos launches Creative|Spark AI, an ad testing solution generating actionable insights within minutes
Creative|Spark AI leverages the combined power of human intelligence and artificial intelligence to boost creative effectiveness.
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[WEBINAR] What the Future: Leisure
Consumers have more options for leisure than ever before thanks to digital technology and new work models. But Ipsos research shows they also feel time-pressed, and how they afford and spend their leisure time hardly feels like a break.
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SEICon | Sports Entertainment Innovation Conference
Join Ipsos at SEICon — a first of its kind Sports, Entertainment & Innovation Conference hosting thought leaders and subject matter experts from across the globe to educate, collaborate and create dynamic ventures together.
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Brand Success in the GLP-1 Era
Our roadmap for GLP-1 brand success is based on the three fundamental pillars of understanding Context, acting with Empathy, and shaping Expectations.
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Ipsos Update – July 2024
AI, Refugees, Crime … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Ipsos 2024 U.S. Swing State Election Survey – June 2024
A new poll of Americans living in the swing states of Michigan, Pennsylvania, Wisconsin, Georgia, North Carolina, Arizona and Nevada shows that presidential race remains a toss-up
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Shifts: Creativity democratized, globalized and immersive
A more globalized world with more immersive media would bring change to domestic life, the commercial sphere, and everything in between. Ipsos Strategy3’s Trevor Sudano explains.
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Why ideas matter more than how art is created
Stephanie Dinkins, an artist and professor at Stony Brook University, thinks AI is here to stay and that creators shouldn’t ignore the opportunities that AI presents.
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How AI evaluations will support smarter marketing spending
Human evaluation is the gold standard for creative testing, but comes with logistical challenges. AI-powered tools could help brands close that gap, says Ipsos’ Lisa Zielinski.