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Biosimilar Launch Strategy Development
A very effective approach to dealing with inherent uncertainty is scenario-based competitive gaming, especially when it is powered by dedicated supporting research. Here’s why.
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Inflation is changing Americans’ impulse buys. Here’s how.
Impulse purchase behavior has been turned upside down, but there are still ways brands can take advantage of this key opportunity.
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Expanding Flu Vaccine
Polling commissioned by AstraZeneca on Ipsos’ KnowledgePanel® found that broadening the availability of a nasal spray to those not already vaccinated could increase flu vaccine uptake for children and adults under the age of 50.
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ON THE MENU: Where is the next growth for food and beverage?
View our on-demand Food Summit sessions exploring recipes for continued growth in the food and beverage industries.
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Getting It Right Podcast
Listen in for inspiring insights to think differently about brands, brand strategy and brand growth.
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Two in three Americans favor stricter gun laws
New USA Today/Ipsos poll shows views on gun laws haven’t changed significantly over time, and partisan divisions remain
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Ignite Excitement: Insights to drive toward electrification
Revisit our recorded webinar to hear more about consumer interest for EVs, their advantages/drawbacks plus trended insights on how these have changed over the years.
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Connected CPG: Winning formula in the tech-accelerated age
Connected CPG is tech-enabled CPG innovations with enhanced experience or business models, that aim to create a deeper connection with consumers.
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[IPSOS SUMMIT] On The Menu: Where is the next growth for food and beverage?
During our next Ipsos Summit in Chicago (or online), we’ll look at recipes for continued growth in the food and beverage industries, and present research-driven insights on what (and how) Americans are eating.
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What Do Online Consumers Really Think of Electric Cars in 2022
Social data reveals how consumers feel about new Electric Vehicle (EV) models