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CIPHER MASS 2024
The sixth year annual Current Innovations in Probability-based Household Internet Panel Research (CIPHER) Conference will be held jointly with Mobile Apps and Sensors in Surveys (MASS) workshop – please join us there!
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How Brands can Harness Consumers’ Nascent Optimism Towards AI
To harness and grow this nascent optimism, brands must prioritize empathy by putting people first and focusing their communication on how AI benefits their consumers, not the brand.
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Applying Lessons from CX Text Analytics to Generative AI
Learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Model-powered Generative AI tools. Here are 5 key learnings.
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Ipsos report explores consumer pain points and priorities in grocery ecommerce
Exclusive study ranks the performance of top 17 grocery brands on ecommerce methods and digital transformation
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January 2024: Consumer confidence continues to rise in Europe
Sentiment also up in Asia Pacific, while it is more mixed in Latin America.
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Most Contagious/Creative Impact
Join Ipsos at MOST CONTAGIOUS NEW YORK, an event that delivers a year’s worth of marketing insights in a single day.
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Why are Republicans all in on Trump?
Below are five charts showing why exactly Trump is still the Republican favorite.
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THE QUIRK’S EVENT 2024: Chicago
The Quirk's Event is a valuable collection of sessions and networking opportunities with leaders in the insights field.
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Politics & Business: Tactics for Surviving Hyper-partisan Consumers
Revisit our deep dive webinar to hear more about the importance of centering the human over the issue in all arenas of business, including when taking and sticking to a stand, and why employees need to be considered alongside consumers.
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All candidates remain second to Trump prior to the now-cancelled Republican debate in New Hampshire
New 538/Ipsos poll also finds that a majority of Republican primary voters feel the rulings in Colorado and Maine are politically motivated