Search
-
Top Social Media Sites Combating Misinformation
Read our article exploring how the world’s top social media sites are combating misinformation in an uncertain time.
-
Context is King: Winning in the New Content Wars
View our on demand webinar to learn how people choose content, and what can drive consumer subscriptions and satisfaction.
-
Affluent Consumers: A Return to Normal?
Any expectation that things will return to “normal” quickly post-crisis can be disposed of out of hand. Read lessons learned from the 2008 recession.
-
Corporate Reputation and the Coronavirus
Download our paper with experience and expectation of company actions during this health crisis.
-
Amidst COVID-19, how can brands help with self-care and healthcare
Our latest US Online Community study reveals how consumers are seeking ways to feel better amid the throes of the coronavirus pandemic.
-
Ipsos' Historical Crisis and Recovery Data and Research
While utterly unique, this is not the first challenge our people and our businesses have faced. We have curated some Ipsos research below that can give us a sense of how people responded to crises in the past and what recovery started to look like.
-
Coronavirus & Behavior Change: What does this mean for brands?
As COVID-19 continues to spread, we share insights to help brands stay relevant to consumers in an increasingly unstable world.
-
Evidence-based Advertising Needs Experience-based Context
Data will always be the foundation of our evidence, but we need to consider our experience to structure and interpret this raw information.
-
COVID-19 Impact on Shopping Habits
Top of mind association with COVID-19 are emotionally charged and opinion-driven, prompting behavioral splits around general preparedness and shopping behaviors.
-
Are you leaving social data on the table?
Then don’t. Watch our on demand webinar to hear how a powerful social intelligence strategy can be elevated in your organization.