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More Americans say their employer aligns with their political beliefs
More Americans now say their employer aligns with their personal political beliefs than last year, a 12-point jump to 61%, according to the Ipsos Consumer Tracker
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Getting value for their money is key for online shoppers
About 7 in 10 surveyed consumers believe price to be the most important factor when buying products online, and about half say having quality for a low price is a main selling point, according to an Ipsos survey commissioned by Temu.
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Sports and Entertainment: Key insights on fandom, betting, media, and more
The ways we spend our free time are changing amidst generational shifts, technological innovation, and more. Read on for a closer look at Ipsos’ exclusive data on sports and entertainment.
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Americans support extending some tax cuts in House budget – but not for the wealthy or corporations
Americans generally oppose but are largely unfamiliar with the “One Big Beautiful Bill Act,” according to a new Washington Post/Ipsos poll
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Across 29 countries, attitudes towards U.S.-made products vary
Respondents in across 29 countries prefer goods made in the European Union, Japan, and China to goods made in the United States
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Despite overall uncertainty, we are somewhat confident in spending
Despite the uncertainty we've seen in various consumer indexes, many Americans remain confident about investing, taking out loans or buying a new home, according to the Ipsos Consumer Tracker.
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Nearly one in three Americans have stopped purchasing from a company due to politics
New Axios/Ipsos/CLYDE survey finds a bare majority indicate they may stop spending if they disagreed with a brand's stance on politics, but fewer report actually doing so
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How Ipsos helps businesses Know the New America
Ipsos’ Know the New America capabilities span from social listening and message testing to market
positioning and creative evaluation. -
Half of Americans want tariff price labels, and are unsure what's being tariffed
About half of Americans are uncertain what will be impacted by tariffs, according to the Ipsos Consumer Tracker
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What the Future: Fandom
Revisit our on-demand webinar for insights into how fans and their communities are evolving as powerful cultural arteries and the questions they create for businesses.