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Selfies & Smartphones
In this case study, we showcase an engagement-driven, social approach to testing Olay’s Skin Advisor with online communities.
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Are You Leveraging Your Path to Purchase as a Path to Growth?
Discover the path to growth with LIFE Path, a holistic modular approach to P2P understanding that involves social media intelligence, passive metering, and qual/quant research.
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Getting Brand Assets Right
Managing your distinctive assets is a very important element in building strong brands.
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Customer Experience Management: A Step By Step Approach
Engagement. Insight. Action. Embedment. These are the four critical steps to implementing a successful customer experience management program.
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Smart Home Technology: Not Your Typical Tech
Affluent consumers are more likely than non-affluent consumers to own and/or plan to purchase Smart Home devices in the next three months. However the most influential consumers of Smart Home products are Affluencers.
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A Nation of Pessimists: Americans Don’t Realize How Good Things Are
Results from Ipsos ‘Perils of Perceptions’ 2017 Survey
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#WomenInResearch @Ipsos
Do you love a good mystery? Feel compelled to seek out the true meaning of things?
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Future-Proof Your Brand
This paper provides a detailed review of considerations each brand should be mindful of to ensure the longevity of their success.
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Ipsos RDA Study Finds U.S. Dealerships Not Prepared for the EV Invasion
Electric Vehicle Sales Process Wrought with Inconsistencies
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Question: Are resident incentives the key to solving affordable housing?
Housing trends among Millennials are complicated beasts, and predicting where they are headed is tricky. This generation is beset by student debt, and many Millennials came of age during a weak job market and got spooked by a housing crash