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Shifting Autonomous From ‘Scary’ to ‘Safe’ for Drivers
We share research and tips to help auto manufacturers and marketers promote the safety of autonomous and ADAS features.
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[WEBINAR] Corporate Social Responsibility: Marketing Gimmick or Sound Public Policy
Join us for a complimentary webinar as Tony Incalcatera, Chief Research Officer for Ipsos Affluent Intelligence, will discuss our latest findings on how Affluent Americans view the social policies of companies and the impact these programs have on perceptions and purchases.
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Get Real, Get Creative!
Discover insights that offer real understanding to help marketers climb the creative effectiveness ladder
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New Ways to Reach the Wealthy
The old ways of messaging to Affluents don’t work anymore. Marketers should focus on one mission: Messaging that makes people feel close to others.
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Affluent Americans 2020: Media Consumption, Purchase Intent & More
View our on demand webinar to hear how the lockdown has shifted media consumption, product purchasing behavior, and the future outlook of America’s Affluent.
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[WEBINAR] Affluent Americans 2020: Media Consumption, Purchase Intent & More
Affluent American households are the high-octane fuel that drives the U.S. economy, spending 2.5 times what their non-affluent counterparts do.
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How financial services can evolve for gig workers
Now, after months of living in social distance and business disruptions, the impact of the pandemic continues to financially burden Americans working in the so-called gig economy.
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Are we ready for a cashless future? New Ipsos study shows we’re accelerating in that direction.
The coronavirus pandemic has reduced our dependence on cash. At the same time, our youngest generations already have become experts at using virtual currencies through gaming and virtual experiences.
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COVID-19: Our Coronavirus Research, Reports and Data
In an uncertain world, data matters. Ipsos experts share new research about the pandemic.
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Buying while Black: How Racism Colors Spending Patterns for Affluent Black Americans
Longest running survey of Affluent Americans finds distinct buying behavior from Black consumers