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ARF AUDIENCExSCIENCE 2024
Manuel and Geraldine will be co-presenting with Google’s Global Head of Research for Creative Works, Arian Le Port. Together they will share insights from a multimodal research project that unveils the emotional drivers of long-term brand effects through advertising.
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People are worried about the misuse of AI, but they trust it more than humans
Only 43% of people trust AI tools not to discriminate or show bias towards any group of people; however, they actually trust AI slightly more than they trust humans (only 38%), according to the Ipsos Consumer Tracker.
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The post pandemic world of work
Below are five charts on the state of remote work, return to the office, and the future of remote work.
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How Brands can Harness Consumers’ Nascent Optimism Towards AI
To harness and grow this nascent optimism, brands must prioritize empathy by putting people first and focusing their communication on how AI benefits their consumers, not the brand.
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THE QUIRK’S EVENT 2024: Chicago
The Quirk's Event is a valuable collection of sessions and networking opportunities with leaders in the insights field.
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Are people finally returning to the office?
The number of people shifting from remote work to hybrid work has jumped, according to the Ipsos Consumer Tracker.
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ARF Future-Proofing the Analytics and Insights Function
We’ve heard a lot about generative AI in the past year, but what impact will it really have on the future of the insights and data analytics workforce?
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Americans have mixed feelings about automation in the workforce
The general public is excited about AI — except when it comes to their livelihoods. Ipsos’ Jennifer Berg explains why manufacturers and other employers need to address worker concerns head-on.
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How organized labor will fit into a reorganized economy
Ipsos’ Annaleise Azevedo Lohr discusses the macroeconomic (and microeconomic) forces driving the return of American unions — and what they mean for the future of labor.
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How human-robot partnerships will remake manufacturing
Anders Billesø Beck, vice president of Strategy and Innovation at Universal Robots, thinks collaborative robots can help workers avoid injury and drudgery. Here’s how this “ideal tool” could transform tomorrow’s factories.