Search
-
Expectations of the economy in a second Trump presidency
Below are five charts on how the economy influenced Americans’ votes, how Americans feel about the direction of the economy, and how these expectations color their expectations about their economic futures
-
How GLP-1s create opportunities for brands and retailers to address new self-care needs
CPG companies and retailers can act as trusted advisors and provide valuable advice and information, such as diet plans, exercise regimens, and ways to manage medication side effects. Here’s where to start.
-
Trust is on the rise for many professions; influencers and politicians seen as least trusted
In the 2024 edition of the Ipsos Global Trustworthiness Index we find doctors and scientists are the more trusted professions.
-
How social listening can inform better research and development
New AI tools can help brands keep up with fast-moving social conversations to spot industry signals and trends to steer smarter innovation, says Ipsos’ Joe Lonek.
-
How to Keep the Wheels Rolling
In this paper, we examine the key differences, barriers, and motivations across the three largest EV markets.
-
How ads went for gold at the 2024 Summer Games
How effective were this year’s Summer Games ads? Using Creative|Spark AI, Ipsos’ AI-powered ad assessment tool, we tested 31 ads across multiple different categories. Here’s what we learned.
-
News
The future of news matters for brands, the general public, and … democracy itself. Here are the forces that could shape the headlines, businesses’ bottom lines and everything in between.
-
Biden’s inflation orphans
Below are five charts on the economy, Harris’ proposal to eliminate federal taxes on tips, and where that might land her on the economy
-
Leisure
In What the Future: Leisure, experts explain how Americans spend their time off the clock — and where leisure will go in the years to come.
-
Why Gen Z holds the key to future travel spending growth
Is Gen Z’s heightened interest in travel a short-term spike or a lasting shift? The answer will matter for brands and businesses across a range of industries, says Michael Nevski, director of global insights at Visa.