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Why sponsors are nurturing emerging talent — and big names
Music sponsorship traditionally focused on hitmakers and household names. But as PepsiCo seeks what’s next in music marketing, that increasingly means connecting with fans by mentoring up-and-coming talent, says PepsiCo’s Catherine Carter.
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How virtual and in-person concerts can coexist
Marisol Segal, head of digital partnerships at AEG Presents, explains why streaming and virtual concerts will exist in harmony with in-person live music.
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Why humans still have a place in music discovery
In the age of algorithms, humans are still relevant as a source of music discovery. KEXP DJ John Richards explains why human-spun programming is key to his station’s ongoing success.
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Food Forecast: Trends, Tensions and Macro Forces
To help our clients stay ahead of the curve, we share three forward-looking trends in the food and beverage sector.
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ON THE MENU: Where is the next growth for food and beverage?
View our on-demand Food Summit sessions exploring recipes for continued growth in the food and beverage industries.
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Marketing food to diverse audiences
As the nation’s population continues to diversify, businesses must not only meet Americans’ needs as consumers, but address their demand for...
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Activating Success: Unified Marketing Measurement Best Practices
Featuring seasoned marketers, listen in as we explore best practices in data driven planning and activation.
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How food brands win with positive portrayals of people of color
There are big benefits for food and beverage brands that depict people of color positively in ads – but the sector lags others.
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[WEBINAR] Becoming More Accessible: Innovation, Inclusion and Insights
As DEI efforts become more mainstream and organizations work to make their marketplace and workplace initiatives more inclusive, it’s imperative to think about illuminating the experiences of those on the margin, amplifying intersectional stories that touch ability, and including the most diverse, and often most forgotten, minority group: people with disabilities.