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Looking for Truth in the Fog of War
Ipsos is pleased to be taking part in The University of Chicago’s Harris School of Public Policy sessions exploring current events and their impact on society.
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Leisure
In What the Future: Leisure, experts explain how Americans spend their time off the clock — and where leisure will go in the years to come.
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Why the future of travel will be more streamlined and more personal
A new generation of Americans is traveling — and their expectations are shifting along with their itineraries. Hilton’s Jess Petitt, who is senior VP, commercial strategy, insights and analytics, explains how travel companies can help them make memories away from home.
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AI in Advertising Research
Read how AI ad evaluation tools can be more connected to human creativity, used more widely in advertising research, and in turn, help brands to get to more effective advertising.
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[WEBINAR] What the Future: Leisure
Consumers have more options for leisure than ever before thanks to digital technology and new work models. But Ipsos research shows they also feel time-pressed, and how they afford and spend their leisure time hardly feels like a break.
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AI and the Future of CX
By embracing Gen AI to improve efficiency and effectiveness, staying attuned to customer needs, and designing empathetic experiences, organizations can successfully navigate the future of CX.
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Enhancing patient acceptance of ICD implantation through structured shared decision making
Published in the Journal of Interventional Cardiac Electrophysiology, this study conducted by Ipsos leveraged cutting-edge AI-enabled video analytics technology that not only assessed spoken content but also analyzed individuals’ expressions and body movement together with patient sentiments.
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Ipsos wins ANA B2 award for The Path insights series
Ipsos recognized for excellence in business-to-business marketing with prestigious bronze GEM award from the Association of National Advertisers
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How AI and human insights can help designers think out of the box
People are still at the heart of product design. But new AI tools can generate ideas and extend the impact of human creativity, says Ipsos’ Alyson Heffernan.
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Corporate Researchers Conference 2024
Don’t miss out – join Ipsos at the Insights Association’s Corporate Researchers Conference.