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Are EV Owners Charged Up about Quality?
Listen in to hear research exploring automotive quality perceptions in electric vehicles.
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Americans’ weekly coffee consumption has decreased since 2019
This week's poll also found that the Los Angeles Dodgers is who Americans think is likely to win the World Series, but football is their favorite sport.
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Biden’s standing on key issues softening
New ABC News/Ipsos poll finds most disapprove of Biden’s handling of immigration, gun violence, Afghanistan and crime
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Hope for the Holidays
Consumers are looking forward to celebrating the holidays this year, but not at any cost. Set the right tone: download our latest paper for insights.
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Effie Leadership Summit & Awards Celebration
Ipsos is delighted to sponsor this year’s Effie Leadership Summit & Awards Celebration.
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One in ten Americans interested in resurrecting dinosaurs
Men are more interested than women in bringing back different animal species
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Bridging the Brand Experience Gap
We share insights into how to align brand promise and customer experience for business success.
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But what if we’re wrong? The GenPop Q&A with Chuck Klosterman
In his latest work, best-selling author, journalist, and all-around interesting guy Chuck Klosterman asks a compelling question: “But What if We’re Wrong.” If we fast-forward 100 years or 500 years and look back at our present from the perspective of…
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Are consumers ready to embrace esports stars as endorsers?
Celebrity endorsements continue to be a go-to strategy for brands, despite mixed results.
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Black, Hispanic, and Asian Americans are much less likely to report good water and air quality in their communities
Axios-Ipsos Hard Truths Environmental Racism study finds minority Americans also experience more problems with weather-related infrastructure failures.