Packaging Research

Packaging is fundamental to brand identity. Ipsos has 40 years’ experience uncovering the role that packaging plays in affecting consumer demand.

Ipsos works from early stage package development through to in-home testing and later stage validation. Our portfolio ranges from on-the-ground testing in 90 markets to best-in-class 2D, 3D and 360 online shopping environments through Simstore (virtual shelf research). We can set up interactive sprint sessions and for most of our portfolio operate in face-to-face, virtual or hybrid mode. We employ risk-based assessment using explicit and implicit methods grounded in behavioural science, and combine the hard data of sales potential with active and passive learnings. This information is critical to brand and design teams to optimise their packaging.

Ipsos can help you:

• Assess the role of packaging distinctive assets up front to guide design decisions
• Accelerate your packaging development with iterative quant and qual sessions all in real time
• Provide closer to real in-context assessment irrespective of trade and channel reality for screening and go/no go testing

Finally, Ipsos’ world-leading product testing and UX testing expertise enable comprehensive and actionable insights into the in-market reality of packaging performance.