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Customer Experience Analytics
Wir unterstützen Ihr Unternehmen, damit die Kundenerfahrungen auf ihr Markenversprechen einzahlen.
Customer Experience
Optimieren Sie Ihren "Return on Customer Experience Investment (ROCXI)".
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Ipsos Update - August 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. August’s edition features new papers on cultural bias, electric vehicles and Gen Z, as well as global reports on healthcare and human rights.
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When Difference Doesn’t Mean Different: Understanding Cultural Bias
Running global Customer Experience studies provides both better value for money than individual country studies and a degree of standardisation across markets. However, their validity remains at risk from an age-old research problem: cultural bias.