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Wechsel an der Ipsos Spitze in Deutschland
Hamburg, 13. April 2021. Martin Hellich ist seit dem 1. April Chief Client Officer bei Ipsos in Deutschland. Seine bisherige Rolle als CEO übernimmt Ralf Ganzenmüller, der damit jetzt wieder der Country Manager von Ipsos in Deutschland ist.
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Creative Corner powered by Ipsos
Ipsos experts discuss how to unleash creativity and create strong ads that will leave a lasting impression and generate positive business outcomes.
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Ipsos Update - January 2021
Our first monthly research round-up of the year includes both reflections on 2020 and a look forward at the year ahead. Featured topics include vaccines, behaviour change, food trends and look at the local story in a selection of countries.
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Taking action on sustainability
Sustainability is not only a relevant topic today, it is the long-term viability of a business.
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Taking action on sustainability
Sustainability is not only a relevant topic today, it is the long-term viability of a business.
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Web Session: Looking beyond automotive – emotional branding in other sectors
Without doubt, the COVID-19 crisis has shown that consumers’ purchase behaviour is changing. In these uncertain times, customers and consumers are more than ever looking for reliable and trustworthy brands. In our web session, we will explore how we can learn from other industries to support the automotive sector in building and maintaining strong brands in times of crisis.
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Web-Session: The future of mobility - electrification, connectivity, and automated driving
Apart from the Covid19 crisis, electrification, autonomous driving and connectivity are the most dominating topics in the auto industry currently.
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Pictures speak louder than words: Towards a new understanding of brand choice
Using metaphor elicitation to gain a truer consumer-centric measure of influence.
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Web-Seminar: Datenbasierte Wachstumsstrategie für komplexe Märkte
In dynamischen, aber komplexen Märkten expandieren? Einen Wettbewerbsvorteil in einer Nische ausspielen? Aber in welcher? Eine effiziente Vertriebsstrategie auf Stadtebene entwickeln? In unserem Web-Seminar bekommen Sie Antworten von unserem Strategy3 Team bei Ipsos.