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The Changing Landscape of TV
Compared with five years ago, it is undeniable that the TV landscape is now vastly different to what it once was. With the rise of Over-the-Top Subscription Video-on-Demand (OTT SVOD) services such as Netflix and Amazon Instant Video, together with the majority of broadcast and cable networks offering an unheard of plethora of viewing options, how the average person consumes TV content has changed immensely, and will continue to do so.
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Millennial Moms & Mobile - Are We There Yet?
Leveraging data sourced by Ipsos, this report offers detailed insight into the mobile use and engagement of Millennial Moms and how this dictates their shopping behaviors.
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Google's 2014 Holiday Shopper Research
To understand how digital trends will impact this year's shopping season, Google conducted their annual Holiday Shopper Intentions research with Ipsos MediaCT, surveying consumers on their shopping behavior.
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Unmasking Deeper Insights with Facial Coding
It's often said that the face can reveal what words cannot.
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New Research Shows Search Ads Drive Brand Awareness
Throughout 2013, Ipsos MediaCT and Google conducted 61 simulated search experiments to measure the impact of search ads on brand awareness.
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Growth Opportunities In The Growing Leisure Economy
Using data from our recent barometer, Steve Kraus uses this month's column to explore the opportunities for media brands in the growing leisure economy.