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Small Business Index Reaches All Time High, Positivity Toward Local Economy Major Factor
Ipsos' MetLife/U.S. Chamber of Commerce Small Business Index highest since its inception in 2017, largely due to increased optimism toward the local economy and sustained optimism across most other measures.
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Cleaning Up Digital Ad Pollution
Advertisers must take note of how their work enriches their audience’s daily life, not simply whether an ad drives conversion.
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CXPA Webinar: The Five Forces of Customer Experience
Customers make decisions about brands that directly impact the bottom line: share of spend, retention and advocacy and are all crucial outcomes that you need to enhance to create sustained revenue growth or brand loyalty.
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ANA Data & Measurement Conference
Join Ipsos at the 2019 ANA Data & Measurement Conference presented by Google, for insights and best practices for managing data, cross-platform measurement and attribution, AI, predictive analytics, neuroscience marketing, and much more.
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Ipsos Update - September 2019
Ipsos Update - September 2019
This month's edition of Ipsos Update features recent Ipsos research and thinking on happiness, beauty, social media bans, presidents of Latin America and our new edition of Indonesia Flair.
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Are we getting enough Vitamin-Art in our diets?
Julia Clark’s WTF Beauty article reports on the role of the arts in beauty. Her beauty regime includes a French hair-smoothing system called Cezanne.
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Affluent Millennial men and the grooming paradox
Michael Baer’s WTF Beauty article highlights the opportunities for marketers to ignite interest, education and spending by this significant segment. His favorite grooming product? Aquage hair paste.
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Who influences the influencers?
Carla Flamer’s WTF Beauty article examines global research about beauty routines, and what or who most influences our concept of beauty. Her favorite beauty products are her adorable makeup blending sponges.