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Five Shopper Segments to Watch As Pandemic Lingers
Freedom Focusers. Easy Accommodators. Struggling Worriers. Unfazed Normals. Shook-up Savers. Read more about each segment.
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Global majority seeks trustworthy news but may be vulnerable to disinformation
Ipsos research for the Trust Project finds limited appetite to pay for news and more confidence in one’s own acumen about the reliability of sources than in other people’s
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The State of Happiness in a COVID World
Global Happiness 2020 survey shows U.S. is among countries where happiness has receded the most since last year. Relationships, health and safety contribute more to happiness than they did pre-pandemic; time and money not as much.
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Despite pandemic, interest in battery electric vehicles growing in the U.S. and China
A new Auto Global Study reveals consumers are looking for added convenience, advanced technology and nice-looking electric vehicles.
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SIR Virtual Annual Conference
Ipsos is delighted to be taking part in the one-month long virtual series hosted by The Society of Insurance Research.
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Affluent Americans’ Pent-up Demand Insights & Opportunities
Read our latest paper for insights on how brands can tap into Affluent Americans’ pent-up demand and reinvigorate the economy.
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Majority Favors Social Progress over Economic Growth in the Wake of the Coronavirus Pandemic
A new Ipsos survey in partnership with the Social Progress Imperative indicates that a majority across countries hit hardest by the COVID-19 pandemic want social progress – rather than economic growth – to be at the fore as the crisis continues and once it ends.
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Three in four adults globally say they would get a vaccine for COVID-19
Most do not expect a vaccine will be available before the end of year; fear of side effects is top reason for not wanting it
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Affluent African American Consumers in Context: Traveling While Black
Ipsos dips further into its Affluent segment travel behavior data to provide a detailed perspective on experiences of Affluent African Americans.
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Are We Flying Yet? Affluents and Travel Beyond a Pandemic
As Affluent Americans will be the first to be passing through terminal gates, Ipsos shares data and tips that can be used as marketing engagement opportunities by those in the hospitality sector.