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Americans expect to travel less for vacation after the pandemic
Ipsos finds lingering pandemic impacts on business and vacation travel outlook
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Disrupting the Entertainment Content Positioning Model
Optimize audience reach for your show. Revisit our recorded webinar for content positioning research tips and insights.
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Americans report high levels of concern about data privacy and security
More than half support for new rules and laws limiting what technology companies can do.
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American consumers want more ways to buy and pay in the future
Ipsos finds unprecedented disruption raised shoppers’ expectations for retail
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We need to talk about ads
Why only some advertising gets talked about on social media and becomes famous
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Making the most of our regrets
What we can we learn from regrets? For the market researcher, regret is an important construct that can enhance our understanding of decision-making and consumer behavior.
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Americans don’t think companies followed through on their racial justice platitudes
It seemed every American company issued a statement after George Floyd’s death. One sector stands out in what it actually did.
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Beauty Buying Behavior: Decoded
Is retail therapy over? We share insights from the Beauty industry relevant for all marketers driving their omnichannel strategy.
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A year into the pandemic, here’s what food brands need to know
Read tips and new research about how the COVID pandemic is affecting consumers and what to do next.