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Towards more agile and efficient product testing
We explore the opportunities and limitations for small sample sizes for product testing studies.
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Grocers Face Renewed Competitive Challenge as Consumers Return to Old Habits
Discover tips for grocery retailers to blunt the impact on revenue as consumers revert to their pre-COVID habits around meal spend.
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Greater proportion of Americans say mental health and social life have worsened vs. gotten better compared to before the pandemic
New Parade Media/Cleveland Clinic/Ipsos poll finds despite this, most Americans are optimistic about the future
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Consumers want deeper social-justice commitments from brands
Racial equality is now the most important social value to consumers in the US and as a result, it is critical that brands build trust.
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What’s Next – Telecommunications New Consumer Mindsets
Leveraging behavioral science-driven mindsets is more important than ever – look to update your segmentation, create engaging digital and brick and mortar experiences, and connect offers on an emotional level.
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What’s Next – Financial Services Post Pandemic Implications
COVID has increased inequality and consumers expect financial services to address it. We have a few tips.
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Assessing post-pandemic stickiness of product subscriptions
Product subscriptions have gained a new relevance during the pandemic, but will this behavior stick in a post COVID-19 world?
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Home Sweet Home: How COVID Reshaped Our Sense of Place
Our latest Thought Starter explores COVID’s impact on our housing situation and choices.
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Do people really care about purpose at the point of purchase?
If 2020 has taught brands anything, it’s that they must play an active role in helping society and creating sustainable solutions for a better future. But how does that influence the decisions people make when it comes to taking out their wallets?