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Luxury and convergent commerce
Roundtable discussion hosted by Ipsos channel performance and customer experience.
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CX service design: creating emotional attachment and driving brand growth
Designing customer experiences that drive business success
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Brand leaders share top tips for scaling social intelligence
Synthesio expert shares social intelligence program best practices and mistakes to avoid .
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Four things to consider when starting a social intelligence program
Social intelligence requires more than just software. Here’s what you can expect.
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Driving compliance at the frontline
This paper is recommended reading, by our Mystery Shopping experts, for any organisation – regulators and the regulated – interested in ensuring that frontline staff are adhering to regulatory standards and are treating customers fairly.
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Building the business case for AI-enabled consumer intelligence
Social listening 2.0 is here. AI-enabled consumer intelligence solutions enable market research and insights pros to spot trends and stay ahead of the market.
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The science of behaviour change
The principles and practice of tackling behaviour change challenges in a world that remains unpredictable and changeable.
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Moving beyond the start: How to maintain changed behaviours
Governments around the world are currently introducing measures to reduce the spread of COVID-19; these include closing schools and universities, cancelling events, restricting access to care homes and encouraging home working. More extreme measures can include quarantine for whole areas, requiring people to stay in their homes and not travel. The article was published on Research World.
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Five drivers for humanising actionable data
Data for the sake of data is over. Data actionability is the urgent need for enabling growth. Both tech and market research companies need to accelerate their data actionability, and for this they must build humanised data models.