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How mystery shopping drives better automotive CX performance
Changing Gear - What should an automotive mystery shopping programme focus on? What do car manufacturers and dealers want from a mystery shopping programme?
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Winning Hearts & Minds - Loyalty in Action
All too often, clients tell us that they have “no problems” with customer loyalty simply because ongoing customer satisfaction surveys tell them their customers are “satisfied". However, we’ve learned from our experience that mere “satisfaction” cannot be equated with true loyalty.
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Reader’s Digest Most Trusted Brands in Canada Revealed for 2017
Nine in ten Canadians (93%) say they tend to buy from companies they trust more.